An audiovisual product is something alive: as soon as it reaches a public it transforms itself into an expérience, all that is perceived and lived thanks to it. This partially explains why it is one of the most effective forms of communication.

A video documents, but it is not only a document: because it can make you live (or relive) a situation, an emotion, a reality, without time limits.

To invest in an event without planning to leave a meaningful audiovisual memory of it is a lost occasion, as well as to omit telling about the path that brought to the creation of a project, a product, an idea.

In other cases, the same audiovisual object becomes the expérience.